The Wine Express 

The Newsletter of Wine Expressions

Issue #1
November 18, 2002

We're Opening the Doors!

After months of planning and preparation, we are ready to open the doors in Lisle, Illinois.  What a process this has been for us!  It's been interesting, sometimes frustrating, and highly educational - but the overriding emotion for all of us continues to be excitement.  

We are thrilled to be opening our store, and look forward to serving your fine wine and gourmet food needs.

Our first event will be the Beaujolais Nouveau celebration this Thursday November 21.  Plan now to stop by and join us.  We'll be sampling the new wine starting at 5 pm Thursday.  

After the Beaujolais Nouveau celebration, we'll take a few days to finalize the store.  We officially open on Monday, November 25.  
Plan now to stop by and experience our distinctive decor and inviting atmosphere, our unique selections of high-value wines and gourmet foods, and our personalized service.  We look forward to seeing you soon!

Read on to learn about other upcoming events, especially in-store tastings and our Grand Opening celebration.  View our selection of gift boxes, and visit our web site to sign up for wine of the month club.  We look forward to meeting with you soon in our store!

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Our Schedule of Events

Plan to attend one of our upcoming tasting events.  You are always welcome!

November 21    Nouveau Beaujolais tasting - from 3 pm until close

November 30    Prairie Sampling (all afternoon)

December 2 - 8  Grand Opening Celebration; wine samplings every day, highlighting a different country:

December 2 - U.S.A.
December 3 - Australia/New Zealand
December 4 - South America
December 5 - Germany
December 6 - France
December 7 - Italy
December 8 - Spain

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In this issue:
   Our Schedule of Events

   Le Beaujolais Nouveau Est
   Arrivé!


   Gift Box Selections

   Note on Wine Sales

   Newsletter Subscription 

 


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Wine of the Month Club

 

Our Prairie Wine Club offers you the first taste of our favorite new wines, delivered to your door each month!

 

This makes the perfect gift for the wine lover on your list.

 

Enter our web site to read 
more or sign up.

   

Le Beaujolais Nouveau Est Arrivé!

If you thought "what?" when you tried to read above, you've found the right place!  

Once again, on the third Thursday in November, wine drinkers around the world will be opening bottles of Beaujolais Nouveau, tasting the wine that was harvested a scant two months earlier.

History of the Celebration

The Beaujolais Nouveau wine celebration started as a local celebration of the harvest, in the early 20th century.  After World War II, the tradition expanded beyond the local villages, to Paris and then the rest of the world.  The celebration is unique, reflecting the uniqueness of this wine varietal.

Because the terrain where these particular grapes are grown varies from steep to gently rolling hills, and because of how closely together the vines grow, all harvesting is done by hand.  Tens of thousands of locals bring in the crop, and the grapes are then turned into wine within a two-month period of time.

In recognition of this community effort, the local wineries began hosting celebration parties once the wine was bottled and ready to drink.  This tradition then spread to other French cities and regions, and then to countries throughout the world.  Today, the wineries charter planes and ship the wine around the world so people can participate in the “opening day” celebration, which takes place on the third Thursday of November.

Uniqueness of Beaujolais Nouveau Wines

The Beaujolais region, in east-central France, is a 34-mile stretch in south Burgundy with more than 49,000 acres of vineyards.  Within this region, many factors contribute to the creation of this light, fruity red wine.  First, the sandy clay soil is largely over a granite foundation, as opposed to limestone.  Second, the Gamay grape is almost the only variety grown in this region.  Next, as already mentioned, all harvesting is done by hand.  And finally, the production method itself sets this wine apart.

To produce the Beaujolais Nouveau wine, whole bunches of grapes and stems are placed into a fermentation vat and sealed.  Usually this is done at fairly cool temperature to lengthen the period of fermentation, which increases fruitiness and maximizes color and complexity.  As the grapes ferment, carbon dioxide is created.  (Sometimes the gas is added by the winery.)  The use of carbon dioxide causes fermentation to occur inside the grape.  Eventually the grapes burst and the fermented juice is drained off into a secondary fermentation vat (not wooden casks).  After the secondary fermentation is complete, the wine is immediately bottled and sold.  The entire process takes less than two months.

This technique results in maximum color and aroma and less tannins that you would normally find in a red wine.

Serving and Enjoyment

There are a few different appellations, or designations, that identify the wine.  Beaujolais Nouveau is the most general appellation, and Beaujolais Nouveau-Villages comes from the hillier, northern part of the region. 

The labeling designations can also provide hints as to how best to serve the wine.  For example, the Beaujolais Nouveau wines are best opened and enjoyed within the first six months of bottling, although they can usually last up to a year.  The Beaujolais Nouveau-Villages are best when opened three months after bottling, and again should be drunk within a year of bottling. 

Beaujolais Nouveau is a great turkey wine, and it arrives right before Thanksgiving.  This wine pleases the red wine drinker, and because of its lightness and slightly sweet flavor, it can be enjoyed by white wine drinkers as well.  The wine seems to fit well with many of the traditional flavors around the Thanksgiving table:  stuffing, creamed vegetables, candied yams, turkey, etc.  This wide variety of flavors is hard to match up with wines.  Nouveau Beaujolais is about at good as it gets. 

It’s best to slightly chill the wine before serving, to bring out the fruity flavors.  Put a bottle in the refrigerator for about 30 minutes prior to serving to reach a good 55 – 58 degrees temperature.  Finally, the Beaujolais Nouveau wines are value priced.  Bottles range from $7 - $13.  Look for names like Georges Duboeuf and Joseph Drouhin when you shop for the Nouveau Beaujolais.

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Our Mailing List:

We've all wondered how it is that organizations get our email address.  Some scan the web, others buy lists of 1000's.  We don't agree with those methods and have no desire to send email to those that would rather not receive it.

 

The mailing list for this newsletter was generated only from the personal email archives of Wine Expressions' owners.  So, if you don't personally know the owners (Brad Mitchell, Randy Russell, Jack Thew), someone you know does, because your name was included on an email to one of us.

 

We hope you enjoy the newsletter and decide to remain on our distribution list.  You are welcome to pass this newsletter along to a friend, or click unsubscribe to be removed from our lists.

 

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Gift Box Selections

At Wine Expressions we are proud to offer the highest quality decorative gift packages for our wine, gourmet foods and accessories.  Each selection is carefully nestled in parchment shred, tucked into beautifully designed gift boxes, and hand tied with a sheer French-wired ribbon.

Each wine and gourmet item has been carefully chosen to meet our high standards for quality and general appeal and are sure to become your favorites as well.  While we offer these standard selections as a convenience to our customers,  we are also happy to help you design your own custom gift boxes from our large selection of fine wines and accessories.  (Please allow a minimum of 48 hours for custom designs.)

Our standard gift box selections range in price from $25.50 to $125.00.  You can view the detailed list of options on our web site.

 
Note:  While we make every attempt to complete all orders as described, occasionally it may become necessary to substitute items of equal quality and value.

Legal Notice on Ordering Wine

You must be 21 years of age or older to order any alcoholic beverage.

State and Federal laws limit us to shipping wine to the following states:   California, Colorado, Idaho, Illinois, Iowa, Minnesota, Missouri, New Mexico, Oregon, Washington, West Virginia and Wisconsin.

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Newsletter Subscription

We hope you enjoyed this introductory newsletter.  Please feel free to forward this on to a friend - the more the merrier!  Use the following links to send us feedback, add your name to our subscription lists or request to be removed from our distribution lists.

 
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